A McDonald’s public relations stunt has ended in chaos and acrimony after the fast food chain promised fans of the TV show Rick and Morty a limited edition, long-out-of-production Szechuan dipping sauce and then swiftly ran out.
Police were called to at least one outlet after people in queues for the sauce began getting angry and chanting “we want sauce”.
Fans of Rick and Morty, a hugely popular US science fiction cartoon that riffs off the Back to the Future films, descended on McDonald’s restaurants in cities across the US on Saturday after the chain announced it would be selling a limited run of a long out-of-production Szechuan dipping sauce that is referenced in the show’s third season.
However, things turned sour when fans, who according reports had queued for hours in some places, were told there was no more sauce.
While at a restaurant in Newark, angry customers held up protest signs to demand the sauce they had come for.
In some parts of the US, fans encountered stores that had not received the promised sauce and staff who were not aware of the promotion.
In other places, stores only got 20 packets of sauce.
McDonald’s, which in its press release for the promotion said that the sauce release would be “really, really limited”, has apologised to fans that missed out.
Ultimately, the fallout from the stunt did not dampen demand for the sauce, with packets currently listed for hundreds of dollars on Ebay.
guardian.co.uk © Guardian News & Media Limited 2010